Hyundai forecasts slower growth of Elantra sales in 2012 due to tight factory capacity
By Julybien, 27 Jan, 2012. 0 Comments
2011 Hyundai Elantra
Hyundai Motor America forecasts a slower growth in the sales of Elantra compact sedans in 2012 due to tight factory capacity. Sales growth of Elantra compact sedans was around 41% in 2011. "The growth will be capped only because of production capacity," according to Dave Zuchowski, Hyundai Motor America's executive vice president of national sales, at the Washington auto show.
The company’s assembly plant in Montgomery, Ala. went over its official production capacity by more than 10% in 2011, producing around 338,000 Elantra and mid-sized Sonata car. Hyundai sold 186,361 Elantras in the U.S. in 2011, boosting the company’s sales in the country by 20% to 645,691 vehicles. Hyundai is steadily gaining a foothold in the U.S. car market, grabbing a 5.1% share in 2011 from a 3% share in 2008, according to Autodata Corp.
“We're going to sell what we did last year but our growth curve will plateau just because of capacity," Zuchowski said. The Elantra claimed the North American Car of the Year award at the recent Detroit auto show.
Latest Auto Shows
